You know, starting with over-the-counter remedies, we see a commercial for a product that's familiar to all of us: The old 1-2 or for whatever shape your stomach's in. Of course I'm talking about the advertisements for Alka-Selzer.

Well Alka-Selzer is something that our patients know pretty well, but yet do they know it very well? Because the commercial where the gentleman's on the airplane with a boxing glove on the left and the guy with the hammer on the right, the guy with boxing glove hits him in the stomach and the guy with the hammer hits him over the head.

What are they really telling us about Alka-Selzer?

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